Team

Texas Retailers Association is proud to represent the retail community. Our staff is here to help you answer any questions you may have about becoming involved in the advocacy process. 

Gary Huddleston, TRA Grocery Industry Consultant

Gary’s career spanned 45 years at Kroger Food stores including store management, human resources, labor relations, public affairs, media relations and charitable giving.
Gary attended Texas State University and completed continuing education completed in Human Resource Management at the University of Texas Austin, Penn State University, and Duke University. 


Diana Cardona, VP of Operations

Diana joined TRA in May of 2015, and has over 13 years of experience managing non-profit association membership development and finances. She has the great ability of streamlining and establishing efficient processes to achieve strategic goals for increasing membership, and achieving financial stability. She has a Bachelor’s Degree from the University of Texas in Austin.

Prior to TRA, Diana served as the Membership Coordinator for the State Firemen’s and Fire Marshals’ Association of Texas. Her tenure at SFFMA brought about the development of an international certification program still growing in Latin-America today.

Diana manages Texas Retailers Association, Texas Retailers Education Foundation, TRAPAC, and the Texas Federation of Drug Stores daily operations. 


Jim Sheer, Government Affairs

Jim serves as TRA’s primary lobbyist. Jim joined the Austin office of McGuireWoods Consulting in May 2018 as a vice president in the State Government Relations group. He assists clients with legislative and regulatory matters before the Texas Legislature and various regulatory agencies and boards.

Prior to joining McGuireWoods Consulting, Jim most recently served as Vice President of Government and Regulatory Affairs for the Texas Retailers Association. In that capacity, he was the association’s lead lobbyist and government relations representative overseeing all legislative, regulatory, political and PAC activities.