Majority of Americans Still Braving Physical Retailers

As Americans begin to adapt to social distancing measures as a new normal amidst the Covid-19 crisis, the majority are still visiting physical retailers to pick up their essentials. In fact, consumers report grocery and big box stores as some of their top in-store shopping destinations today (72 percent and 69 percent of respondents, respectively), according to a new survey by shopping rewards app, Shopkick.

Shopkick surveyed more than 26,000 consumers across the country between March 31 and April 6 to gain insights into consumers’ in-store shopping behaviors in light of the current crisis.

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