Shurfine to Foodclub brand changes

Dear Texas WIC Vendor Community,

Texas WIC announces the following changes to the FY2020 “Choose These Brands” category:

The Shurfine® brand of yogurt (32 oz.) and whole wheat pasta (16 oz.) will change to the Food Club® brand. The manufacturer should complete its transition by the end of next year’s first quarter. Starting November 15, 2019, vendors may redeem Food Club’s® UPCs listed in the table below.

Category

Old Brand

UPC

Description

Size

New Brand

UPC Replacement

Pasta

Shurfine

15400873253

100% Whole Wheat Spaghetti

16

Food Club

36800417274

Pasta

Shurfine

15400873260

100% Whole Wheat Penne Rigate

16

Food Club

36800417281

Yogurt

Shurfine

15400816618

Plain Lowfat Yogurt

32

Food Club

36800454934

Yogurt

Shurfine

15400816625

Vanilla Lowfat Yogurt

32

Food Club

36800201361


As a reminder, yogurt and whole wheat pasta are not Least Expensive Brand (LEB) food items. It is not necessary to submit a LEB change request form.

Vendors may redeem Shurfine’s® UPCs through September 30, 2020.

Texas WIC will NOT reprint the Texas WIC Shopping Guide with the new information. Next week, we encourage you to visit the Vendor News Flash webpage to download a visual aid highlighting these brand changes. Please share the visual aid with your staff to supplement the current Texas WIC Shopping Guide.       

If you have any questions, please contact VMO’s Monitoring Oversight Branch at [email protected].

Thank you,

Texas WIC
Vendor Management Operations

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