Shurfine to Foodclub brand changes

Nov

Dear Texas WIC Vendor Community,

Texas WIC announces the following changes to the FY2020 “Choose These Brands” category:

The Shurfine® brand of yogurt (32 oz.) and whole wheat pasta (16 oz.) will change to the Food Club® brand. The manufacturer should complete its transition by the end of next year’s first quarter. Starting November 15, 2019, vendors may redeem Food Club’s® UPCs listed in the table below.

Category	Old Brand	UPC	Description	Size	New Brand	UPC Replacement
Pasta	Shurfine	15400873253	100% Whole Wheat Spaghetti	16	Food Club	36800417274
Pasta	Shurfine	15400873260	100% Whole Wheat Penne Rigate	16	Food Club	36800417281
Yogurt	Shurfine	15400816618	Plain Lowfat Yogurt	32	Food Club	36800454934
Yogurt	Shurfine	15400816625	Vanilla Lowfat Yogurt	32	Food Club	36800201361

As a reminder, yogurt and whole wheat pasta are not Least Expensive Brand (LEB) food items. It is not necessary to submit a LEB change request form.

Vendors may redeem Shurfine’s® UPCs through September 30, 2020.

Texas WIC will NOT reprint the Texas WIC Shopping Guide with the new information. Next week, we encourage you to visit the Vendor News Flash webpage to download a visual aid highlighting these brand changes. Please share the visual aid with your staff to supplement the current Texas WIC Shopping Guide.

If you have any questions, please contact VMO’s Monitoring Oversight Branch at [email protected].

Thank you,

Texas WIC
Vendor Management Operations

Shurfine to Foodclub brand changes

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