2019 Halloween By the Numbers (NRF)

The National Retail Federation (NRF) does a yearly survey to measure consumers’ Halloween shopping behavior. They suggest that over 172 million Americans participate in the holiday and contribute to a $8.8 billion dollar industry. This unique holiday inspires some neat and quick statistics that we will explore again this year.                                     

Halloween by Numbers 2019

More from the NRF:
  • Average spending is expected to be $86.27, down just slightly from last year’s record $86.79
  • 69 percent plan to hand out candy
  • 49 percent plan to decorate their home or yard
  • 44 percent will carve a pumpkin                                     
  • 32 percent will throw or attend a party
  • 29 percent will take their children trick-or-treating
  • 22 percent will visit a haunted house
  • 17 percent will dress their pets in a costume (7.2% as a hotdog)
  • There’s no word on the number of adults who plan to dress up as a clown this year, but we can expect 1.4 million zombies.
  • The 10 most popular Halloween candies in the US are Skittles, Reese’s Cups, M&M’s, Snickers, Starburst, Candy Corn, Hot Tamales, Tootsie Pops, Sour Patch Kids, and Hershey’s, in that order, but there’s some dispute over which candy is the country’s top pick.
  • Not surprisingly, every state has a favorite 
  • Nutrition content of 19 pieces of candy corn: 140 calories, 0 grams of fat, 32 grams of sugar
  • Americans purchase nearly 600 million pounds of candy a year for Halloween
  • Someone deconstructed Reese’s cups and found the snack size has between 4 and 5 ounces of peanut butter                                    
  • It takes roughly 45 peanuts to make an ounce of peanut butter

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